{"id":9665,"date":"2026-01-06T12:25:13","date_gmt":"2026-01-06T12:25:13","guid":{"rendered":"https:\/\/emn.org.uk\/?p=9665"},"modified":"2026-01-06T12:38:47","modified_gmt":"2026-01-06T12:38:47","slug":"just-williams-how-hard-can-it-be","status":"publish","type":"post","link":"https:\/\/emn.org.uk\/2026\/01\/06\/just-williams-how-hard-can-it-be\/","title":{"rendered":"Just Williams: \u201cHow Hard Can It Be?\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9670\" src=\"https:\/\/emn.org.uk\/wp-content\/uploads\/2026\/01\/20251114_121027.jpg\" alt=\"\" width=\"1080\" height=\"810\" \/><\/p>\n<p><em>A reflection from the Founders\u2019 Fables roundtable event<\/em><br \/>\nSitting in a room with some of the North East\u2019s key business founders is a real privilege \u2013<br \/>\none that very few can experience without joining that elite crew themselves. Being<br \/>\nsurrounded by leaders from across sectors, each at different stages of their growth<br \/>\njourneys, and all displaying a vast array of battle scars from building their businesses in<br \/>\na Chatham House Rules setting, one thing is perfectly clear: what binds them together<br \/>\nis\u2026<\/p>\n<p><strong>Passion.<\/strong><\/p>\n<p>It\u2019s a word that is often thrown around \u2013 sometimes too often \u2013 when talking about<br \/>\nstarting and growing businesses. \u201cThe team are passionate\u201d, \u201cthe region is driven by its<br \/>\npassion\u201d, and so on. But what it truly comes down to is this: the single unifying factor<br \/>\namong the business leaders in this room was genuine, undiluted passion for their craft.<br \/>\nFrom digital to consultancy, PR and brand, funding, business development, and change<br \/>\nand transformation, the mix of founders were united in a single mission for one morning:<br \/>\nto discuss their own voyage, how they have steered their ship to where they are today,<br \/>\nand what they have learned along the way.<\/p>\n<p>Lively conversation flowed easily as the founders explored the key characteristics of<br \/>\nbusiness leaders. Are there particular traits that can predispose someone to being<br \/>\nsuccessful? From this room, the answer was a clear yes:<br \/>\n\u2022 Passion<br \/>\n\u2022 Humility<br \/>\n\u2022 Agility<br \/>\n\u2022 Adaptability<br \/>\n\u2022 Thirst for knowledge<br \/>\n\u2022 Tenacity and grit<br \/>\n<strong>Passion<\/strong> \u2013 You must love what you do. Truly love it. Founding and growing a business<br \/>\ncannot be done successfully without being \u2018all in\u2019.<br \/>\n<strong>Humility<\/strong> \u2013 You need to surround yourself with people and strategies that support your<br \/>\ngoals, champion you when you need it most, and keep you focused when it wanders.<br \/>\nBeing consciously aware of the vulnerability that comes with being a founder is key.<br \/>\nDrawing on personal experiences, delegates discussed their ways of avoiding burnout,<br \/>\nsupporting their vision, and what they felt they had to sacrifice to get to where they are<br \/>\ntoday.<br \/>\n<strong>Agility<\/strong> \u2013 Constantly needing to move, physically and metaphorically. Many of the<br \/>\nfounders find respite in physical activity or simply \u2018being on the go\u2019 to gain clarity for<br \/>\ntheir business thinking, while also allowing themselves time to learn new skills beyond<br \/>\ntheir core functions.<br \/>\n<strong>Thirst for Knowledge<\/strong> \u2013 Staying relevant, learning, and growing is a cornerstone for this<br \/>\ngroup. Many agreed that if they had free time \u201cto spare\u201d, they\u2019d fill it with something<br \/>\nproductive \u2013 reading, investing, developing skills to continue their journey in whatever<br \/>\nform it takes. These founders rarely binge-watch Netflix; they keep going and keep<br \/>\nlearning.<br \/>\n<strong>Adaptability<\/strong> \u2013 You must be able to adapt, evolve, and remain agile at all times. Standing<br \/>\nstill is not an option for a successful founder \u2013 but adapting while in motion is just as<br \/>\nvital. Statements like \u201cGet used to being uncomfortable\u201d were shared throughout the<br \/>\ndiscussion, highlighting how challenging our human response to change can be.<br \/>\n<strong>Tenacity and Grit<\/strong> \u2013 As businesses based or born in the North East, the founders are perhaps predisposed to embody this clich\u00e9 of a phrase. The region is known for its grit \u2013 for getting back up and trying again. In this room, it has never been more apparent.<\/p>\n<p>Hearing the stories of the founders, their challenges and successes, reminds us that at<br \/>\nthe heart of it all, they are human. They are real people driving our communities forward<br \/>\nin countless ways that can be easy to overlook. Distracted by the new \u2018next best thing\u2019,<br \/>\nwe often forget the experience and skills that have built the businesses we admire \u2013 who<br \/>\nstarted them, who leads them today, and who sets the example for the next generation.<br \/>\nSo whether you recognise yourself in the traits of a founder, or you are tenacious enough<br \/>\nto try anyway, one thing is clear: we need more people like these \u2013 people committed to<br \/>\ncreating opportunities for all.<\/p>\n<p>One founder even remarked, after all\u2026 \u201cHow hard can it be?\u201d<br \/>\nWell, while it cannot be categorically quantified, what we do know now is that it can be<br \/>\nvery hard \u2013 but ultimately, incredibly rewarding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A reflection from the Founders\u2019 Fables roundtable event Sitting in a room with some of the North East\u2019s key business founders is a real privilege \u2013 one that very few [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just Williams: \u201cHow Hard Can It Be?\u201d - The Engineering &amp; 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