{"id":8458,"date":"2025-02-19T13:27:38","date_gmt":"2025-02-19T13:27:38","guid":{"rendered":"https:\/\/emn.org.uk\/?p=8458"},"modified":"2025-02-19T13:27:38","modified_gmt":"2025-02-19T13:27:38","slug":"engineering-manufacturing-marketers-meet-up-2025-tickets-wed-5-mar-2025-at-1200-eventbrite","status":"publish","type":"post","link":"https:\/\/emn.org.uk\/2025\/02\/19\/engineering-manufacturing-marketers-meet-up-2025-tickets-wed-5-mar-2025-at-1200-eventbrite\/","title":{"rendered":"Engineering &#038; Manufacturing Marketers&#8217; Meet-Up 2025 Tickets, Wed 5 Mar 2025 at 12:00 | Eventbrite"},"content":{"rendered":"<div class=\"Layout-module__module___2eUcs undefined\" data-testid=\"dateAndTime\">\n<div>\n<section class=\"event-details__section\">\n<div class=\"detail\">\n<div class=\"detail__inner\">\n<div class=\"detail__content\">\n<div class=\"event-details__section-title\">\n<p><a href=\"https:\/\/www.eventbrite.co.uk\/e\/engineering-manufacturing-marketers-meet-up-2025-tickets-1253090871529?aff=oddtdtcreator\">Book Now<\/a><\/p>\n<h2>Date and time<\/h2>\n<\/div>\n<div id=\"instance-selector\" class=\"\">\n<div class=\"date-info\"><i class=\"Icon_root__1kdkz Icon_icon-small__1kdkz date-info__icon\" aria-hidden=\"true\"><\/i><\/p>\n<div data-testid=\"display-date-container\">\n<div><span class=\"date-info__full-datetime\">Wed, 5 Mar 2025 12:00 &#8211; 14:00 GMT<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"Layout-module__module___2eUcs Layout-module__location___-D6BU\" data-testid=\"location\">\n<section aria-labelledby=\"location-heading\">\n<div class=\"detail\">\n<div class=\"detail__inner\">\n<div class=\"detail__content\">\n<div class=\"event-details__section-title\">\n<h2 id=\"location-heading\">Location<\/h2>\n<\/div>\n<div class=\"location-info\"><i class=\"Icon_root__1kdkz Icon_icon-small__1kdkz location-info__icon\" aria-hidden=\"true\"><\/i><\/p>\n<div class=\"location-info__address\">\n<p class=\"location-info__address-text\">Blyth Workspace<\/p>\n<p>Quay Road Blyth NE24 3AG<\/p>\n<div class=\"map-button-toggle\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"Layout-module__module___2eUcs undefined\" data-testid=\"agenda\">\n<div class=\"event-details__main-inner\">\n<div class=\"structured-content-agenda-widget\">\n<div class=\"event-details__section-title\">\n<h2>Agenda<\/h2>\n<\/div>\n<div class=\"css-19sj9ur eiwoi2i0\" data-testid=\"agenda-component\">\n<div class=\"css-0 eiwoi2i3\">\n<div class=\"css-12r38kx e1nkw0yb0\" data-testid=\"SlotPreview\">\n<div class=\"css-8cghab e1nkw0yb2\">\n<p class=\"css-121w9yc e1nkw0yb3\" data-testid=\"preview-slot__time\">12:00\u00a0&#8211;\u00a012:40<\/p>\n<p class=\"css-bh5t0l e1nkw0yb4\">Lunch<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1hcum5r e1nkw0yb0\" data-testid=\"SlotPreview\">\n<div class=\"css-nlrmv2 e1nkw0yb2\">\n<p class=\"css-121w9yc e1nkw0yb3\" data-testid=\"preview-slot__time\">12:40\u00a0&#8211;\u00a012:45<\/p>\n<p class=\"css-bh5t0l e1nkw0yb4\">Introductions<\/p>\n<div class=\"css-1joycex e1nkw0yb5\" data-testid=\"preview-slot__hosts-area\">\n<div class=\"css-kh5a26 e1gn0wf40\" data-testid=\"host-preview__wrapper\">\n<p class=\"css-w1w60 e1gn0wf42\">Ailsa Anderson (EMN)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-6pdkla e1nkw0yb0\" data-testid=\"SlotPreview\">\n<div class=\"css-18vl9lm e1nkw0yb2\">\n<p class=\"css-121w9yc e1nkw0yb3\" data-testid=\"preview-slot__time\">12:45\u00a0&#8211;\u00a013:15<\/p>\n<p class=\"css-bh5t0l e1nkw0yb4\">Attracting a Gen Z Audience in Manufacturing<\/p>\n<div class=\"css-1joycex e1nkw0yb5\" data-testid=\"preview-slot__hosts-area\">\n<div class=\"css-kh5a26 e1gn0wf40\" data-testid=\"host-preview__wrapper\">\n<p class=\"css-w1w60 e1gn0wf42\">Richard Holmes &#8211; Horizon Works<\/p>\n<\/div>\n<\/div>\n<hr class=\"css-13o51xp e1nkw0yb6\" \/>\n<div class=\"css-18h30o5 e1nkw0yb7\" data-testid=\"preview-slot__description\">How to tailor marketing approaches to Gen Z audiences, with advice on messaging, communicating company culture and channels. Richard will also be providing guidance on marketing at careers fairs.<\/div>\n<\/div>\n<\/div>\n<div class=\"css-8hxyr6 e1nkw0yb0\" data-testid=\"SlotPreview\">\n<div class=\"css-1dg3kds e1nkw0yb2\">\n<p class=\"css-121w9yc e1nkw0yb3\" data-testid=\"preview-slot__time\">13:15\u00a0&#8211;\u00a013:45<\/p>\n<p class=\"css-bh5t0l e1nkw0yb4\">Company Culture and Careers<\/p>\n<div class=\"css-1joycex e1nkw0yb5\" data-testid=\"preview-slot__hosts-area\">\n<div class=\"css-kh5a26 e1gn0wf40\" data-testid=\"host-preview__wrapper\">\n<p class=\"css-w1w60 e1gn0wf42\">Victoria Kneafsey &amp; Charlie Muzzlewhite &#8211; Jackson Hogg<\/p>\n<\/div>\n<\/div>\n<hr class=\"css-13o51xp e1nkw0yb6\" \/>\n<div class=\"css-18h30o5 e1nkw0yb7\" data-testid=\"preview-slot__description\">A discussion on the types of changes companies need to be making in order to attract and retain younger employees, the importance of engaging with schools and colleges, and the changes and trends in\u00a0&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-12lkh0e e1nkw0yb0\" data-testid=\"SlotPreview\">\n<div class=\"css-syfbv1 e1nkw0yb2\">\n<p class=\"css-121w9yc e1nkw0yb3\" data-testid=\"preview-slot__time\">13:45\u00a0&#8211;\u00a014:00<\/p>\n<p class=\"css-bh5t0l e1nkw0yb4\">STEM Support &amp; Resources<\/p>\n<div class=\"css-1joycex e1nkw0yb5\" data-testid=\"preview-slot__hosts-area\">\n<div class=\"css-kh5a26 e1gn0wf40\" data-testid=\"host-preview__wrapper\">\n<p class=\"css-w1w60 e1gn0wf42\">Ailsa Anderson &#8211; EMN<\/p>\n<\/div>\n<\/div>\n<hr class=\"css-13o51xp e1nkw0yb6\" \/>\n<div class=\"css-18h30o5 e1nkw0yb7\" data-testid=\"preview-slot__description\">Shining the spotlight on resources and events that can support engagement with young people.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-j806ks eiwoi2i4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Layout-module__module___2eUcs Layout-module__goodToKnow___NJtgN\" data-testid=\"goodToKnow\">\n<div class=\"event-details__main-inner\"><\/div>\n<\/div>\n<div class=\"Layout-module__module___2eUcs undefined\" data-testid=\"aboutThisEvent\">\n<div class=\"event-details__main-inner\">\n<div class=\"eds-l-mar-bot-12 structured-content\">\n<div class=\"event-details__section-title\">\n<h2>About this event<\/h2>\n<\/div>\n<ul class=\"css-1i6cdnn\" data-testid=\"highlights\">\n<li class=\"eds-text-bm eds-text-weight--heavy css-1eys03p\"><i class=\"eds-vector-image eds-icon--small eds-vector-image--ui-blue--hover\" data-spec=\"icon\" data-testid=\"icon\" aria-hidden=\"true\"><\/i>Event lasts 2 hours<\/li>\n<\/ul>\n<div class=\"has-user-generated-content event-description\">\n<div>\n<div id=\"event-description\" class=\"has-user-generated-content event-description__content event-description__content--expanded\">\n<div class=\"eds-l-mar-vert-6 eds-l-sm-mar-vert-4 eds-text-bm structured-content-rich-text\">\n<div class=\"eds-text--left\">\n<p>Engineering and Manufacturing Network (EMN) in partnership with Horizon Works, host regular peer to peer specialist networking events for those working in marketing, sales, PR and brand within the engineering and manufacturing sectors across North East England.<\/p>\n<p>At this event, we\u2019ll be focusing on engaging with Gen Z audiences \u2013 and attracting new talent into your workforce so if you have a marketing\/comms or indeed an HR &amp; recruitment role then this is for you!<\/p>\n<p><strong>Engaging with Gen Z \u2013 recruitment and retention<\/strong><\/p>\n<p>With many companies facing recruitment and retention challenges, and skills displacement a concern for many North East businesses, it\u2019s imperative that companies engage effectively with younger audiences\u2026 and present the engineering and manufacturing sector as an exciting, vibrant industry full of opportunities!<\/p>\n<p>This EMN Engineering and Manufacturing Marketers\u2019 Meet-Up will feature expert advice on communicating effectively with Gen Z, to support your business in attracting talent and building a future workforce.<\/p>\n<p>The event is being supported by EMN affiliate partner and STEM recruitment specialist Jackson Hogg.<\/p>\n<p>\u00b7 Richard Holmes, Sales and Marketing Manager of Horizon Works, will explore how to tailor marketing approaches to Gen Z audiences, with advice on messaging, communicating company culture and channels. He will also be providing guidance on marketing at careers fairs.<\/p>\n<p>\u00b7 Victoria Kneafsey, Human Resources Manager at Jackson Hogg, will discuss the types of changes companies need to be making in order to attract and retain younger employees.<\/p>\n<p>\u00b7 Charlie Muzzlewhite, Head of Engineering at Jackson Hogg will focus on the importance of engaging with schools and colleges. He will also look at the changes and trends in what younger employees are looking for in STEM careers.<\/p>\n<p>\u00b7 Ailsa Anderson, Director of Development at EMN, will be shining the spotlight on resources and events that can support engagement with young people.<\/p>\n<p>Horizon Works will also be hosting a group discussion, and there\u2019ll be lunch, networking and plenty of great coffee to enjoy!<\/p>\n<p><strong>Date:\u00a0<\/strong>March 5, 2025<\/p>\n<p><strong>Time:<\/strong>\u00a012.00pm &#8211; 2.00pm<\/p>\n<p><strong>Venue:<\/strong>\u00a0Horizon Works, G08 Blyth Workspace, Commissioners Quay, Blyth, Northumberland, NE24 3AG<\/p>\n<p><strong>Ticket Price:<\/strong>\u00a0Free<\/p>\n<p>Watch this space for future sessions on:<\/p>\n<p><strong>The value of Social Network Analysis for internal communication<\/strong><\/p>\n<p><strong>AI &amp; Marketing Automation<\/strong><\/p>\n<p>Peer to peer activity is proven to:<\/p>\n<p>\u2022 Improve understanding \u2013 when you explain a concept to someone else, you have to think about it more deeply and in a different way. This can help you to better understand the concept yourself \u2013 the power of thinking out loud!<\/p>\n<p>\u2022 Increase motivation \u2013 you are often more motivated to learn when you are working with others and creating a sense of camaraderie.<\/p>\n<p>If you\u00a0<strong>make, manufacture or engineer products please choose the Engineering and Manufacturing Company ticket<\/strong><\/p>\n<p>If you\u00a0<strong>deliver or sell services into Engineering and Manufacturing, please choose the Service Company ticket option.<\/strong><\/p>\n<p><strong>Please &#8211; only one ticket\u00a0<\/strong>per person and only book if you intend to attend. Thanks<\/p>\n<p><a href=\"https:\/\/www.eventbrite.co.uk\/e\/engineering-manufacturing-marketers-meet-up-2025-tickets-1253090871529?aff=oddtdtcreator\">Book Now<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Book Now Date and time Wed, 5 Mar 2025 12:00 &#8211; 14:00 GMT Location Blyth Workspace Quay Road Blyth NE24 3AG Agenda 12:00\u00a0&#8211;\u00a012:40 Lunch 12:40\u00a0&#8211;\u00a012:45 Introductions Ailsa Anderson (EMN) 12:45\u00a0&#8211;\u00a013:15 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdemn-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engineering &amp; 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